- The Raw after WrestleMania drew huge ratings for WWE, getting an average
of 5,364,000 viewers for the three hour broadcast. That is up 1.1 million
viewers from the last Raw prior to Mania. This was the best number since
the July 23, 2012 edition of Raw, which drew just over 6 million that day.
The first hour started with 5,227,000 viewers, then went up to 5,597,000
for the Brock Lesnar destruction, and then it went down to 5,267,000 for
the third and final hour. (Ratings credit: PWInsider.com)
> WRESTLEMANIA 31 BREAKS SOME MORE RECORDS FOR WWE
- WWE issued a press release announcing more records for WrestleMania,
which broke records for viewership, attendance, social and digital media
engagement and merchandise sales. The company is marketing WrestleMania 31
as the most-watched WrestleMania in history with 1.3 million Network
subscribers plus additional traditional pay-per-view data still to be
counted. As noted elsewhere here, Raw after Mania did nearly 5.4 million
viewers making the show the most-watched program on all of cable
television for the 11th week in a row. As reported before, the attendance
was 76,976 with fans from all 50 states and 40 countries. The previous
record at the new stadium was 70,799. The show grossed $12.6 million. When
it comes to social media, WrestleMania 31 was the most social event in WWE
history with a record 142 worldwide Twitter trends, including 10 number
one worldwide trends, which was more than any broadcast or cable show that
night. WWE-related content saw more than 60 million video views across all
platforms on the day of WrestleMania. WrestleMania 31 garnered a record
165 million impressions on Facebook and 92 million impressions on Twitter,
an increase of 62 percent and 23 percent year-over-year, respectively.
During WrestleMania, the WWE flagship App saw its most usage since launch
in 2012, while reaching nearly 18 million downloads during WrestleMania.
The WrestleMania 31 App had four times as many downloads as last year’s
WrestleMania 30 App although no exact figures on that one were released.
In merchandise, WWE generated an additional $3.3 million in WrestleMania
merchandise revenue, eclipsing the previous record of $2.7 million from
WrestleMania 29.
> ALL THREE RAW ANNOUNCERS BACK TO WORK NEXT WEEK!
- The injury angle from the Raw after Mania where all three announcers
were destroyed by Brock Lesnar will be over by next week’s show as it was
announced on WWE.COM that all three will be returning behind the broadcast
booth on Monday. To play up the angle, the story said that Michael Cole
was diagnosed with a bulging disc and severe neck, back, and shoulder
pain. JBL had an abdominal wall tear and Booker T has contusions and
soreness. All three, in reality, were fine and the only real damage was to
Byron Saxton who didn’t fare well on commentary on his own. Meanwhile,
someone very funny updated Michael Cole’s Wikipedia entry, adding a
“death” section. First, the cause of death was written as “ground shaking
F5” and Lesnar had “yet to be charged in the court of law” but he was
“suspended for his actions.” Then the Wikipedia entry was altered saying
that he died of “anal bleeding!” Whoops!
> NXT LIVE SPECIALS TO REMAIN QUARTERLY
- The NXT Takeover specials that the recent WWE press release indicated
that will be airing monthly has been changed as common sense prevailed and
the decision was changed to leave them as quarterly events. The decision
to go monthly raised some eyebrows as the quarterly live specials are
super popular with fans and changing it to monthly specials would have
somewhat decreased the importance. The press release circulated online
still has monthly specials listed but the WWE.COM story now has “Airs
quarterly on Wednesdays.”
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