Monday, August 24, 2009

WWE Cable Network?

Thanks to the Wrestling Online Newsletter for this little tidbit:
Los Angeles Times writer Joe Flint wrote an article on the Times websiterevealing that WWE intends to launch a cable network within the next twoyears. WWE possesses over 100,000 hours of programming from the severalvideo libraries he acquired over the past several years so filling up timeslots will not be a real issue. "We have a lot of clout that most peopledon't," WWE Chairman Vince McMahon told the LA Times. McMahon also addedthat he does not plan to take RAW off USA Network despite kicking off theirown cable channel. "It won't be a threat, it'll be an integration, " he said."It's good for RAW to be on USA." Since going TV PG and presenting morefamily friendly programming, WWE attracted several new advertisers whobefore didn't even imagine advertising on WWE TV shows. Any advertisinggenerated during RAW goes to USA Network in return of a weekly fixed feefrom the cable channel for the production of RAW. "Having your own networkallows you a lot of leverage," McMahon said referring to negotiations withWWE's partners. WWE officials were seen playing the social game with a lotof executives from several high profile Hollywood companies who were in townfor the SummerSlam pay-per-view and during the parties held throughout thearea during the weekend. Reps for WWE's talent agency, the William MorrisEndeavor Entertainment, were also present.

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